5 senators call for an investigation into Elon Musk's X. Read the letters sent to the DOJ and FTC.
Five Democratic Senators wrote to the DOJ to "express alarm" about reports concerning the advertising tactics of Elon Musk's X.
Advertising Agencies
Advertisers hit back at Rumble lawsuit in a new filing, calling it an attempt to 'weaponize' antitrust laws
Rumble filed a lawsuit last year that alleged advertisers illegally conspired to boycott its platform.
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Media agency giant Horizon is on the hunt for acquisitions as advertising M&A heats up
Analysts expect 2025 will be a banner year for advertising M&A following the proposed merger of Omincom and IPG.
Advertising recruiters share the top skills that can help job candidates stand out in a tough market
Candidates need to demonstrate data and tech capabilities, as well as a bulging Rolodex of client contacts, advertising recruiters and execs told BI.
Read the memo advertising giant WPP sent to staff calling them back to the office 4 days a week
Mark Read, the CEO of the world's biggest advertising group, told WPP's 114,000 employees they needed to be in the office four days a week from April.
Advertisers say Meta's content-moderation changes make them uneasy. They won't stop spending.
Meta's content-moderation changes have sparked concerns over its brand-safety commitments, but advertisers are unlikely to pull spending.
Ad industry insiders break down the M&A deals they think could shake up the industry in 2025
Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.
The $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry
The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and AI to remain competitive.
Omnicom takeover of Interpublic to create the world's biggest advertising group
John Wren, CEO of Omnicom, said the combination with Interpublic creates "significant value" for shareholders of both companies.
Ad giant Omnicom lifts the lid on its new generative AI platform ArtBotAI, which it says improves ad performance by 40%
ArtBotAI uses Omnicom's large language models, created through partnerships with the likes of Microsoft, OpenAI, Google, Getty, Adobe, and Amazon.
The 34 most innovative CMOs of 2024
Business Insider's annual list of the "Most Innovative CMOs" spotlights marketers who are rising to challenges while also using new technology, such as generative AI.
Big brands like Coca-Cola and Intuit are betting on generative AI. Meet 12 agencies making their innovative campaigns.
Gen AI is being used to create images, visuals, and copy for ads. Brands like Coach, Coca-Cola, and Unilever have been leaning into the technology.
Digital ad firm The Croud Group is actively on the hunt for a new private-equity investor
Croud is part of a new wave of private equity-backed digital challenger businesses to the traditional advertising holding companies.
Mark Penn's Stagwell is on the hunt for adtech as the ad company continues its acquisition spree
Penn said he's specifically looking at demand-side platforms and supply-side platforms.
13 private equity firms investing in advertising and marketing companies as deals begin to pick up in 2024
PE firms are on the hunt for specialists in areas like digital transformation and data-powered creative, experts said.
Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
News of a legal battle between Kassan and talent giant UTA has the ad world speculating about whether his firm, MediaLink, can go on without him.
Meta suffered another costly glitch that caused advertisers to overspend — and some say the problem is getting worse
Advertisers are waiting to get refunded by Meta.
Seeking nominations for the rising stars of brand marketing
We're looking for up-and-coming brand marketers who have the potential to be industry leaders.
Publicis just laid down the gauntlet on the ad industry by pledging to invest more than $300 million in AI
"We're in such a fantastic position to leverage AI better than our competition," said Carla Serrano, Publicis Groupe global chief strategy officer.
Inside WPP's volatile 2023
The company has been undergoing a massive transformation that has involved merging agencies.